There is an interesting pattern developing when it comes to the way that companies are using Instagram for marketing purposes. There was a time when a lot of the focus would be on companies building up their own accounts. But we are seeing a bit of change in that respect.
Boosting the company account is still relevant. Every company wants more followers on Instagram and some are even willing to buy followers to make it happen. For instance, they can buy likes, followers and comments so that everything with their account seems on the up. But they end up with a much bigger presence.
The change that we are seeing has to do with influencer marketing. Companies are seeing how they are able to target people through the influencers those people are following. It is a way to get a targeted impact for your company or products. And it works very well when the campaign is managed in the right way.
The process is very straightforward. A company will approach an influencer after a lot of research, because they want to make sure they have found the right person. They will give them some type of offer, such as a free product in return for promoting it on their platform.
Say the product in question is a tech device. It could be a smartphone that was released by a smaller company. They want to promote it so the people who would be interested in buying that smartphone know more about it. And they can do this through influencers on Instagram.
They will approach some of the top tech influencers on the platform and tell those people about the phone. And then it will be up to those influencers to decide if they want to participate. Some may not but others will. And they will get a free smartphone for their troubles.
Win Win Marketing
The great thing about influencer marketing is that when they are working with an influencer, it is a win win situation for everyone. Not only are the companies benefiting as they are getting their information across to a target audience, but the influencers win too. They are able to promote products their audience cares about.
The trick for both parties is to engage in a partnership that is mutually beneficial. If there is a bad product, influencers may not want to have much to do with it. Why? Because it will damage their credibility if they are constantly pushing a bad product on their audience.
At the end of the day, quality products will do the talking. If the product or service is good, influencers can help a company get a lot more exposure. And that is the reason why we are seeing so many companies take Instagram seriously. They know what they can get out of this platform. And they know that even if they are working with influencers and offering free products or services, they are spending less money than traditional marketing campaigns would cost.