Many people have wondered why there is a specific attraction to Instagram for so many young folk. While young people will find themselves having a presence on most social media platforms, there is no doubt that Instagram is up there as the “cool” social media network that everyone is using these days. But why is that the case? Is there something Instagram does differently from other platforms?
The Appeal of Instagram
The reason why Instagram became so popular is that of its simplicity. There are images and then a caption of text at the bottom. It was nothing more or less in the beginning. When a person is following others, they were getting a glimpse into their world through the pictures they were sharing. And that is why so many people were excited about the platform.
Sure, people can share pictures on Facebook. But that is a platform where so much more is going on. And it can often feel cluttered as a result, where people are going through videos, pictures and long status updates from friends or family members. Instagram feels a lot cleaner, even now when new features have been added.
Another reason why Instagram shot up in popularity is that of its video story feature. In many ways, it is a copy of what Snapchat has been doing for a few years. But it is a feature integrated into the main Instagram app. And the result is that people can share short videos of their day or a specific event. And those videos only last for a short amount of time.
When a person is following another on Instagram, they can see the other person’s story near the top of the app. All they have to do is click on their image and they can see the latest videos they have posted. This is a great way to see what people are doing in real time. And since people can even have live videos, Instagram is a great way to engage with an audience live when necessary. Many celebrities will have live videos when they want to answer questions or promote something.
Companies Using Instagram
Since a lot of young people are on Instagram, we are also seeing many companies that are on the platform. Companies know this is the platform where they can go after a younger audience. And that is why they are so desperate to get likes on Instagram and have more followers.
There are ways to do that organically. But it is also possible to buy likes, followers and comments. This is a trick that many companies use to boost their following, as it makes them seem more popular than reality.
Instagram has become the platform where people are going when they want to seem trendy and cool. They are posting up videos and photos of their day. And companies are now using it to promote products and services as well. It has developed into a very interesting platform and it will be interesting to see where it is going to go in the coming years.